Month: January 2026

  • Diversity and Inclusion as a Real Business Growth Strategy

    Diversity and Inclusion Start With Business Strategy The strongest way to ensure that diversity and inclusion are truly embedded in your organization is to align them with your core business objectives. At the end of the day, every company wants to grow, reach more customers, and increase revenue — so why limit your potential by…

  • Why Exact-Match Domains Can Hurt Your Brand Long Term

    The Short-Term Illusion of Exact-Match Domains One of the most common mistakes I see is overestimating the power of an exact-match domain or forcing a keyword into a brand name at all costs. Yes, in the short term, it can help with visibility and even bring some early traction in search results. But that initial…

  • Why Unique Data Is the Real Advantage in the Age of AI

    AI Can Copy Information — But Not Experience To truly benefit from self-improving AI systems in personalized content marketing, you need more than automation. You need unique content and unique data. Most large language models are trained on what already exists online — public websites, articles, and shared datasets. That means they can remix information extremely…